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Press Release

New Individual Market Plan, Empower by MedicaSM, Introduced in Johnson County Featuring University of Iowa Health Care

Available for Individual Plan Members for January 1, 2021 Coverage

October 6, 2020

MINNETONKA, Minn. — Medica today announced a new health plan option for individuals and families in Johnson County. The plan, Empower by MedicaSM, is the result of a collaboration between Medica and the University of Iowa Health Care. By teaming up, the organizations have created an insurance plan for individuals and families focused on getting the highest quality care at an affordable price.

People interested in Empower by Medica can enroll in the plan starting Nov. 1, 2020 when the Open Enrollment Period for 2021 begins. A variety of benefit design options are available, including copay plans, health savings account compatible plans, and a catastrophic plan for those who qualify. Enrollment in the plan is available through the Health Insurance Marketplace ( for coverage on or after Jan. 1, 2021. More information about the plan is available at

The Empower by Medica provider network includes more than 1,125 primary care and specialty physicians, UI Hospitals & Clinics, home health services, UI Quick Care and Urgent Care clinics and Virtuwell online care.

Empower by Medica features the Healthy Living with Medica program, a personalized wellness program with reward and discounts earned for participation. The plan also includes the Ovia Health app for expectant parents, which provides personalized clinically based guidance and support for the parenthood journey. Members also have access to a Health Advocate, an individual who helps members address health care concerns and can do the legwork to help identify appropriate providers and find answers to questions about claims, costs, procedures and other health matters.

"Medica is pleased to offer coverage for the high quality care that UI Health Care provides," said Geoff Bartsh, Medica senior vice president for individual and family business. "Medica is committed to making care more efficient and accessible and Empower by Medica does that by providing a seamless care experience through our collaboration with UI Health Care."

Said Bradley Haws, MBA, Associate Vice President for Finance and Chief Financial Officer of UI Health Care. "UI Health Care is dedicated to providing the very best care possible for all Iowans and is pleased to work with Medica as the primary health care provider for this comprehensive new insurance product."

About Medica

Medica is a non-profit health plan headquartered in Minnesota. The company serves communities in the heart of America by providing health care coverage and related services in the employer, individual, Medicaid and Medicare markets. It operates in Minnesota, Iowa, Kansas, Missouri, Nebraska, North Dakota, Oklahoma, South Dakota and Wisconsin.

Medica's vision is to be trusted in the community for our unwavering commitment to high quality, affordable health care. Medica's annual report, which includes the organization's community involvement activities, is available online.




Greg Bury

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