Medica Names Kelly Lindberg Chief Marketing and Experience Officer

MINNETONKA, Minn. — Medica today announced that Kelly Lindberg has joined the organization as Chief Marketing and Experience Officer. Her first day was October 14, 2019.

In her role at Medica, Lindberg will oversee all marketing, branding and consumer experience activities, including digital strategy, brand strategy, advertising, marketing communications, public relations, and member and provider communications. In this work, she will provide leadership and direction to ensure optimal customer experience across all touch-points.

"Kelly's proven experience in delivering an exceptional consumer experience across multiple platforms and hundreds of products will help us transform the ways we envision and meet the needs of our members and partners, and the ways we deliver on our promise to be the trusted health plan of choice," said John Naylor, Medica President and Chief Executive Officer. "Kelly's collaborative and open style and her focus on building high performing teams will be a great fit with Medica's culture."

Lindberg has more than 20 years of experience defining strategy, driving change throughout organizations and delivering initiatives that resulted in enhanced consumer experience, operational efficiency and growth.

Lindberg most recently served as Vice President, Consumer Experience for Optum where she was responsible for leading the consumer-facing efforts for six key lines of business with more than 200 products. In support of this work, she built a new consumer-centric discipline and team to envision and create the desired experience across all consumer touch-points and product lines.

Prior to joining Optum, Lindberg served in a number of roles at Target, most recently as Senior Director, Experience Design. In that position, she advanced Target's digital strategy across all platforms to deliver a relevant, cohesive and business-driven experience for Target customers.

Lindberg holds a Bachelor of Arts degree from the College of St. Catherine. She participated in Women in Business Leadership and served on the board of directors at both the Mobile Marketing Association and Creative Good Councils.