Medica Names Robert Geyer to New Position of Chief Operations Officer

Minnetonka, Minn.— Medica today announced that Rob Geyer has joined the organization as chief operations officer, a new position. His first day was January 14, 2019.

In his role at Medica, Geyer will be responsible for ensuring that Medica has the people, process and system infrastructure in place for operations and IT to support the organization's growth in both products and geography.

"I am very excited that Rob is joining Medica," said John Naylor, Medica president and CEO. "He is a successful and transformational leader who is passionate about bringing diverse teams together. Rob believes in our mission, is a strong team player, and will be a great fit for the customer-focused culture we have built at Medica."

Geyer most recently served as chief executive of Reta Trust, a nonprofit health care trust that provides access to affordable, quality health care to employees of the Catholic Church located throughout the United States. During his time with Reta he drove significant improvement in operating performance, reducing costs by $15 million annually while growing total membership by 25 percent.

Prior to joining Reta Trust, Geyer was an interim executive leader at California Health and Wellness, a Centene health plan, where he provided operational leadership to the organization as they worked through the integration of the HealthNet acquisition.

Previously, Rob held executive leadership positions for 20 years at Blue Shield of California, where in his last seven years he was senior vice president, customer quality. In that role, he led an enterprise-wide transformation strategy to align operational processes with customer needs, including leading the company's claims system migration.

Geyer holds a Master's of Business Administration degree from Pepperdine University and Bachelor of Arts degree in economics from the University of California at Davis. He serves as a mentor and guest lecturer at Pepperdine University and UNC-Wilmington. He also is a leadership development mentor with Show Mercy International in Uganda. He is married and the father of two children.